Every photographer is looking for more ways to get more leads for their photography business. When we think of all the possible ways on how to get more photography clients, we wonder why the majority of photographers have a very difficult time getting more business.
We’ve decided to share 8 of our most effective ways to get more photography clients. Try them out, and we hope they bring you the same results that they do for us. Leave a comment if you have questions or feedback on the list.
1. Visit a local networking group, meetup group, or non-profit organization and offer to photograph the group for their website or promotional material. These groups will have their own website and/or create advertising and marketing material that require good photos. Your professional photographs will give them more credibility and personality, and this will allow you to draw more attention as a photographer. Most importantly, this puts you in contact with other people who are all potential clients, who in turn, may be able to promote your services to other potential photography clients.
2. Don’t forget about your old clients! Send out letters to your past clients with new deals and promotions. Past clients are the best clients. Make sure to keep in touch with them regularly through email or by adding them to your social network. You want to develop a relationship with them and stay top-of-mind so that when they are looking for a photographer, or know someone who is, your name will come up.
3. Design and develop a great looking website that can be found on the Internet. This is an area where many professional photographers fail. There is much more to creating your own website than making it look fancy…much, much more. If you are not website or Internet savvy, you may want to consult with a seasoned Internet marketer. In short, you need to develop a website that looks great and impresses potential clients, and one that can be found in the search engines when people are looking for a photographer in your niche and/or area. Many believe, as we do, that this is the ‘Holy Grail’ to getting more photography clients (i.e. getting top search engine placement). It takes a lot of work, but once you’re on top, it won’t be necessary to network as much or rely on referrals and word-of-mouth marketing. Clients will find you.
4. Run a contest. Run a contest for past clients and their family, friends, and acquaintances, that offers a valuable prize. This gets past clients and potential ones involved in your business in a situation that makes it easier to sell your services. For example, hold a “cutest baby contest.” The winner might get a free iPad and a set of professional photos. The contestants who do not win can still purchase the photos you took, so you can generate business from this angle. Also, it is easier to up-sell these leads to a higher package and a more personal, customized shoot.
5. Join a major social networking website. Facebook is the biggest one right now, and it makes sense to get on it. So make sure you do if you haven’t already. Once you’re on it, request to become Facebook friends with everyone you meet. This will help you build stronger relationships, trust, and authority with these people, and like #1, this will allow you to be top-of-mind when people are looking for a photographer.
6. Take photo assignments that give you a lot of exposure and the opportunity to network (e.g. wedding photography and nightlife photography). The more people you meet, the more business you will get. If you take photography jobs that place you in a ‘networking’ environment, you can use the concepts in #1 and #5 above and triple the potential to get more photography clients. Not only will you be making money from the actual photo assignment, but you will also be building your potential client list.
7. Develop relationships with agencies and planners. Sometimes the best way to get business is to develop relationships with agencies and planners who have a lot of clients who need photographers. Advertising agencies and wedding planners, for example, are always looking for good photographers and can pass you work. Look for them in your city and/or niche and begin to develop relationships with them.
8. Other photographers. Don’t forget your ‘brothers’ and ‘sisters.’ Some photographers will have more work than they can handle, and will probably pass the work to you, taking a certain percentage cut for the referral. This isn’t so bad at all, especially for high ticket photo assignments. Become friends with other major photographers in your area (it’s easier to do so with a photographer who isn’t after the same niche clients, but this isn’t necessary), and before you know it, you will likely be passing referrals back and forth.
Try these tips out, and let us know how they work for you!