A key concept in sales and marketing is the “funnel.” As the name implies, the funnel has a wide mouth — this classically represents your potential customers. I always like to think about the funnel using an analogy of the Gap. Here are steps in a buying funnel, and at each step, you lose people, ...…
Customers are the most important element of your photography business, and you need to generate a steady flow of new photography clients to stay in business and be a happy photographer. To do this, you need to stand out from the competition–especially in today’s market. Here are 8 ways to differentiate yourself from your competition! ...…
Ok. Here it is. Use Facebook. Photography marketing can be that simple. You might be telling yourself you already do, but there is a right and a wrong way to do it. We’re going to share one surefire way to get more attention and more photography clients. Before we start, one thing you need to ...…
Running a contest can be a great way to generate a lot of photography leads quickly. If you have a large following on Facebook, you can keep everything online, and if you don’t, you can look into renting a stand or exhibit in a shopping center or large consumer trade show, exhibition, or city fair. ...…
Every photographer is looking for more ways to get more leads for their photography business. When we think of all the possible ways on how to get more photography clients, we wonder why the majority of photographers have a very difficult time getting more business. We’ve decided to share 8 of our most effective ways ...…
