A key concept in sales and marketing is the “funnel.” As the name implies, the funnel has a wide mouth — this classically represents your potential customers. I always like to think about the funnel using an analogy of the Gap. Here are steps in a buying funnel, and at each step, you lose people, ...…
Online marketing and search engine optimization are some of our strongest points. In a nutshell, SEO allows you to get your photography website to show high in search engines such as Google. For photographers, having great ranks can be your best photography marketing asset. It’s unfortunate that many photographers are not experienced with SEO, and ...…
You’ve probably already heard about Pinterest and all the buzz about it, and how it’s a great marketing tool for photographers. We beg to differ, though many people suggest embracing the new world and start participating in Pinterest. Take a look at some of the revealing statistics we’ve found about Pinterest: Pinterest drives a ton ...…
Is this going to be the year of the visual social sites? Pinterest has been taking the Internet by storm these past few months, but by no means is it alone. Five year old Tumblr surpassed 15 billion monthly pageviews in January and to date has close to 17 billion posts on its site. Like ...…
Customers are the most important element of your photography business, and you need to generate a steady flow of new photography clients to stay in business and be a happy photographer. To do this, you need to stand out from the competition–especially in today’s market. Here are 8 ways to differentiate yourself from your competition! ...…
Photographers are usually a creative group of people. They are great at producing fantastic photos but aren’t typically skilled in sales and marketing. This ebook is an informative guide on how to market their photography business effectively. Photography Marketing Kit – Photography Marketing Mastery…
A few weeks ago, I held an invite only live webinar teaching photographers how to get their photography websites to rank high in Google local search results. It was over an hour long, and I shared a lot of great information. To watch a replay, go here: Google Places Optimization Webinar for Photographers. I promised ...…
In stage 5 of the Photography Business Formula, you should starting learning about different photography marketing methods, and planning and implementing what you learn. This is arguably the most important phase in our formula. You may have a photography business, but if you do not know how to draw new clients to your doors, your ...…
When photographers think about marketing on the Internet, almost all of them talk about Facebook and Twitter, and only Facebook and Twitter. The problem with this is that many photographers are forgetting about a social network that was/is made for photographers. No social network could be more photographer friendly then good old Flickr.com. Not only ...…
Ok. Here it is. Use Facebook. Photography marketing can be that simple. You might be telling yourself you already do, but there is a right and a wrong way to do it. We’re going to share one surefire way to get more attention and more photography clients. Before we start, one thing you need to ...…
